I hesitate to share this with you for two reasons:
One, it’s super sneaky and ultra-powerful.
Two, I’m wondering if everyone starts to do this, will it dilute the effect it has on prospects?
Heck with it, I’m going to share it with you anyway.
Next time you are designing an ad, website, book cover, etc., try this:
Use the color red to call attention, but combine that red with blue.
The blue has a calming effect.
The red is shouting, “Hey, over here, this is important!”
Then when the prospect comes over, the blue color is like handing them a nice soothing cup of hot cocoa.
It’s the best of both worlds, and they’ll never know why she was so drawn to your visual media.