When you know, respect and live the fundamental truths of life, your journey becomes easier and your load much lighter.
, I began this series with the first 8 Golden Rules.
Since each rule builds on the previous rules, I’ll list the first 8 here, but to get the full story you might take a moment to review yesterday’s newsletter before proceeding with this second installment.
Golden Rule #1: You are responsible for your own success.
Golden Rule #2: Do what you’re good at and you’ll unlock the door to personal and financial success.
Golden Rule #3: If you’re not improving, you’re falling behind.
Golden Rule #4: Give to receive.
Golden Rule #5: Be really really good, or possibly even great - but forget perfection.
Golden Rule #6: To succeed you MUST believe in yourself.
Golden Rule #7: The fastest way to increase belief in yourself is to make immediate progress.
Golden Rule #8: Focus on accentuating your positives.
Here then is part 2 of the fundamental truths of online marketing, of life, and of the universe.
Okay, maybe they’re not so grand as all that – or perhaps they are?
I’ll let you decide.
Golden Rule #9:
Embrace failure, frustration and rejection and keep going.
You can’t have success without failure, and the sooner you come to grips with this, the more you can succeed.
People who enjoy massive success have almost always had massive failure as well.
An integral part of finding out what you’re good at and what you can succeed at is discovering what you’re not good at.
Each failure can move you closer to your goal if you keep going.
A paradigm taught to salespeople to help them deal with rejection is to find their closing ratio.
For example, if it takes 20 phone calls to get 5 appoints, and 5 appointments to get 2 sales, then that salesperson knows that on average they’re going to get 15 no’s on the phone and another 3 no’s in person to get 2 sales.
Now instead of dreading no’s, the salesperson looks forward to them because each no get’s them closer to a yes.
And so it is with anything you do – you are going to get “no’s,” frustration and failures on your way to getting your successes, and that’s more than okay, it’s great.
It’s the person who never fails who also never succeeds.
So resolve to fail your way to top.
The more you try, the more you will fail AND the more you will SUCCEED.
Turn your frustration into self-motivation and view each failure as both a stepping stone and a learning tool and your success will become inevitable.
Golden Rule #10:
Strive for real, tangible results every day.
Who do you suppose is happier and derives more job satisfaction – a typical potter or a typical accountant?
Unless the potter is unusually renowned for his/her pottery, the accountant almost certainly earns more money.
Yet it’s the potter who is nearly always happier in their work because each and every day they get to see real, tangible results from their efforts.
Accountants deal with numbers on spreadsheets, and so no matter how important their work, they’re never able to derive the same satisfaction of achievement as the potter who holds their finished product in their hands.
So what’s the point?
To be successful you’ve got to stay motivated, and one of the best ways to ensure you stay motivated day in and day out is to see real results at the end of each day.
Write your blog post and then post it.
Work on your new product every day, so you can see the new pages you’ve written or watch the new video you’ve created.
Everyday, do SOMETHING that shows you’ve been working.
Even answering your emails can give you a sense of satisfaction when you see there’s nothing left in your inbox to answer, but it’s not the same as creating.
But what if your work is more conceptual than hands on?
Make “to-do” lists and post them prominently.
Then each time you do something on the list, mark it off. If you start to feel motivation waning, look at the crossed off items on your list and know that yes, you can do one more right now.
Golden Rule #11:
Be super-efficient in your decision making.
You’re checking your email and you’re not sure how to respond to 2 of them, so you decide to answer those later.
You forget, and the senders get annoyed, email you again, and then you have to reread the original emails and then decide how to respond.
Better – respond immediately so you can put the task behind you.
Or what about this scenario:
A new business idea comes across your desk.
You spend an hour researching it, but can’t decide what to do so you decide to deal with it later.
But later you’re busy, so you put it off until even later, and of course, forget all about it.
Two weeks down the road you see the same idea, it still sounds good so you start the process all over again.
Do either of these sound familiar?
When you have to re-examine everything that comes across your desk, you’ll become overwhelmed and things will fall through the cracks.
Instead, learn to make immediate decisions and move on.
This way you don’t miss opportunities and your desk and your mind are clear to move forward towards success.
Golden Rule #12:
Success leaves a trail.
No matter what you want to do, someone before you has already done it or something very similar.
Forget trial and error – find those who went before you and see what they did, and then model their success.
Focus more on why they were successful than the exact steps they took.
Once you know the why’s, you can adapt to almost any situation and get the same positive results.
Golden Rule #13:
It might sound cliché, but be an eagle, not a turkey.
Turkeys roam the woods and fields, searching for bits of food here and there.
For a turkey, whatever happens, happens.
An eagle, however, isn’t focused on a microcosm of an area, but instead soars high above taking in a broad view of everything that is happening.
Based on the information he receives, the eagle then chooses a smaller area to focus on.
He circles patiently, waiting for his opportunity.
The eagle plans his attack, takes into account all of the relevant factors, and when his/her opportunity comes s/he moves into a 100% committed all-out dive straight for his/her prey.
Nothing distracts it from its mission as it gives everything it’s got to succeed because it knows another chance may not come along for some time.
An eagle uses planning and massive action – a turkey hopes something good somehow falls in his lap.
Be the eagle.
Golden Rule #14:
Be acutely aware of change. All around us things are changing.
Old industries are dying while new ones are being born.
While you don’t necessarily need to be on the cutting edge, you do need to be well ahead of the curve.
Find out what people will want tomorrow and start offering it today.
Golden Rule #15:
Focus your efforts.
You can’t be all things to all people, nor would you want to try.
Choose what it is that you do – whether that’s being the best source of info in your niche, providing answers at steep discounts, interviewing the giants in your industry, etc.
You’ve heard the old adage about a laser beam and a light bulb.
Both use the same electricity, yet because it focuses its energy, the laser beam can cut steel.
To be truly great, focus all your time, energy and resources on researching just one business that you are truly passionate about - then you can expand that knowledge into opening several similar businesses.
(For example, learn affiliate marketing, then offer other items in different niches to different people with a different website / Facebook page)
Golden Rule #16:
You are responsible for your own destiny. Remember that Doris Day song…
“Que Sera Sera,
Whatever will be, will be.
The future’s not ours to see,
Que Sera Sera.”
With all due respect to Ms. Day, that’s pure poppycock.
If you play the part of the passive observer of your life, thinking that you will somehow eventually become whatever it is you want to become, you’re in for disappointments and deathbed regrets.
You get the life you make.
Stop daydreaming and wishing, and instead begin planning and writing down your goals.
Then get committed to taking action.
It’s your commitment backed by action that will create the life you want – not waiting for destiny to strike.
There was a popular movie that told people all they have to do is believe they’ll get what they want, and they will.
Again, it’s poppycock.
You create your destiny through your actions and your inactions.
Don’t believe it?
Then just try to get the people on your email list to buy a product through your affiliate link by thinking and believing with all your might that they will, without sending them the link.
As we’ve said before, you and you alone are responsible for what you get out of life – you can be the master of your destiny or the victim of your inaction. Your choice.
These are the second set of Golden Rules of Internet Marketing.
Next, we’ll tackle part three together, but in the meantime, you’ve got your hands full with these!
You might want to focus on one rule a day for the next few days and see how you can use them to improve both your personal life and your online business.