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🃏GDPR: The Truth Behind The Scammers and Scarers Nonsense

Today: Creating Graphics The Easy WayGDPR: The Truth Behind The Scammers and Scarers NonsenseHow A 16

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May 22 · Issue #130 · View online
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  1. Creating Graphics The Easy Way
  2. GDPR: The Truth Behind The Scammers and Scarers Nonsense
  3. How A 16-Year-Old Made $18,000 In One Day - Final Day

Another day, another train, another newsletter. I'm on the left, smiling at the camera. Wearing glasses.
Creating Graphics The Easy Way
I mentioned this in passing a week or so ago, but I have now had more time to use it - and I’m very, very happy.
There’s a software package, which runs in the cloud (so you don’t need to download or save anything to your computer) called “PixelModo”.
Now, I’m no artist (very far from it) but this clever program allows me to create graphics for Facebook, web pages, Instagram, logo’s, icons, flyers, stationery and so on … in a few seconds.
There are over 2 million top quality photos and over a million motivational quotes included, too.
I’ve used (and loved!) Canva for a few years, but this beats it hands down in every comparison.
Have a look, please, at this video and info page to see all it does:
And if you use my coupon code “pixel7” at the checkout, you’ll get a further $7 discount - and you’ll receive, at no extra cost, full commercial rights - this means that you can create wonderful graphics for other people, too - and keep all of the money you charge.
I think you’ll be as impressed as I am!
Do let me know what you think, please!
GDPR: The Truth Behind The Scammers and Scarers Nonsense
I mentioned yesterday that the new EU rules known as GDPR have brought the scammers and the scarers scurrying out of their little dark closets, causing fear and despondency.
So, here’s the actual story.
And there’s nothing to be scared of, and nothing to buy.
Firstly, I apparently have to say I’m a reporter, not a lawyer. (See how well-intentioned laws cause unintentional problems?!).
The EU (European Union) has always had much stricter personal data laws than the rest of the world (e.g. the UK is very angry with Facebook over “possible” data “leaks” and the EU has also already fined them $120 million in another case).
GDPR pulls this together in one set of rules (albeit 250+ pages long).
The rules were also announced 2 years ago - many slick salesmen are saying this was “sprung on the world at short notice”.
The role of legitimate interests (see below)  is not new
“Legitimate interests” was one of the conditions for processing under a law from 1998.
Many of the software solutions need a more expensive “add-on” (don’t you hate it when they do that?), then have a disclaimer:
“Important : This plugin may not be 100% enough to meet the complete GDPR requirements of your business. Please make sure you get an independent review done by an expert to understand what other measures you might need to take in addition to this plugin.
… so it’s not really a solution, is it? Sigh ….
In reality, the rules are about protecting people’s personal information (and rightly so, in my opinion), not disrupting business.
So, if you do collect people’s data (emails, credit card, age, etc), you have to look after it carefully.
And if someone in the EU asks for a copy of the data you hold, you have to send it to them.
From the Regulator:
Some of the myths we’ve heard are, “GDPR means I won’t be able to send my newsletter out anymore” or “GDPR says I’ll need to get fresh consent for everything I do.”
I can say categorically that these are wrong, but if misinformation is still being packaged as the truth, I need to bust another myth.
Where you have an existing relationship with customers who have purchased goods or services from you it may not be necessary to obtain fresh consent.
It’s also important to remember that in some cases it may not be appropriate to seek fresh consent if you are unsure how you collected the contact information in the first place, and the consent would not have met the standard under our existing Data Protection Act.
We’ve heard stories of email inboxes bursting with long emails from organisations asking people if they’re still happy to hear from them. So think about whether you actually need to refresh consent before you send that email and don’t forget to put in place mechanisms for people to withdraw their consent easily.
1) If you are, for example, offering affiliated items / services, (e.g. you’re an Amazon affiliate) you are most unlikely to be collecting any information at all - you merely pass the customer to Amazon or whomever.
2) “… consent is not the only legal basis for holding data …” says the UK’s regulator (the ICO). “Legitimate interest may provide better grounds when an organisation doesn’t want to bother (people) with disruptive requests when they are unlikely to object to the (hosting of the data”. 
A good example of this is my newsletter! 
You’ve asked me to send it to you, supplying your email and your name (nothing else).
You know what you’ve sent me and why.
I don’t need to send you endless emails asking your permission again - you’ve already given it to me (and, of course, you can unsubscribe at any time.
Similarly, if you’re a client, I don’t get your credit card details - Stripe/ PayPal takes care of that for me.
Legitimate Interest:
  • the processing is not required by law but is of a clear benefit to you or others
  • there’s a limited privacy impact on the individual
  • the individual should reasonably expect you to use their data in that way, and
  • you cannot, or do not want to, give the individual full upfront control (ie consent) or bother them with disruptive consent requests when they are unlikely to object to the processing.
Bedtime reading (!)
Oh, and all these claims that you will get a 20 million fine for not “registering”? 
Nonsense, too. 
Of course!
How A 16-Year-Old Made $18,000 In One Day - Final Day
Photo by Ryan Filice
Today, Tuesday is the last day you can get my new course “eCommerce Profits Explained” for $20 - from tomorrow, it’s only available at the full price of $1,150.
Here are all the details
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As ever, if you’re a member of, my online training site, you get full, free access from today.

Back to normal service tomorrow. With jokes.
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