Well, yesterday’s email stimulated a lot of interest - and a lot of emails - for which I thank you very much. I love receiving emails from you!
(I’m usually on European time, incidentally, so apologies if it sometimes takes half a day to respond!).
I get asked often for my one secret of success.
The honest answer is there isn’t one.
There are loads.
And you need to do all of them, mostly.
Here’s one that works - even if it is counter-intuitive:
“The difference between having an idea and putting it on paper is often what separates the uber-successful from average folks. And if you equate success with wealth, it might be time to start writing down your goals, both large and small, in order to become rich.
Thomas Corley, author of "Rich Habits: The Daily Success Habits of Wealthy Individuals,” noted that 67 percent of the wealthy people he surveyed wrote down their goals, while 81 percent kept a to-do list. If your goal is to become a multimillionaire, write it down, along with an action plan for making it happen.“
A cupboard in my office is full of my old notebooks, both from my business ideas and my days as a full-time journalist.
Whilst the business ideas are now, in many cases, way out of date, I still draw inspiration from them - they always remind me that having ideas, no matter how outlandish, is a GOOD THING.
Here’s how it works.
Think of these notes as individual collections.
By going back and looking at them individually, I perhaps get no further.
But when you look at how different ideas can be joined up, you can see a big picture - a big picture that a moment ago didn’t exist.
Let me give you an example from this week, please..
- I saw from a note how much I hate web hosting companies. They compete on price, not service. No-one is running a hosting company that offers good service, even though we all know that you get what you pay for. I have fast internet access. I use Box and Expandrive and couldn’t live without them. (My home office internet is now 950mb each way, one of the fastest in the world and I like that). I can’t be expecting clients to wait while my sites load!
- I’m fed up with changes at Facebook and Twitter. I’m fed up of the constant need for updates on Wordpress. I need to take control of what I do, how my client snap friends see what I do in my businesses. I’m not techie and I neither have the time nor the desire to learn to be so.
- The future of websites HAS to be some sort of drag and drop, but with lots of options. And easy pre-built designs, but ones that can easily be changed. I’m no more a designer than a techie. In fact I can’t even draw a person that you would recognise. You’d see a squiggle. An odd looking one!
- For my new "Start Your Own TV Channel” business, I need to offer hosting to create the “magic code” for Roku and to store the thumbnail channels for each show. I am currently using a hosting company for my own channels. Let’s say that I’m not madly happy with them.
- It therefore made sense for me to find a company that would offer good fast hosting, but which would charge me more. When you’re talking about a few dollars a month, the savings from a poor host is so irrelevant to a business. If they also offered multiple choices of domain names - preferably with a good search and advice of alternates - and a choice of hosting methods to suit me … and a large selection of web designs, I’d be a happy bod! A big ask. Bigger than I realised, to be honest.
- However, that made me realise that I can’t possibly be the only person in the world willing to pay a wee bit more for reliability and choice. And that there just might be a business opportunity there ….
So, I searched and searched.
I’ve tested loads of companies over the last week.
Each failed at one stage out another (speed of chat support, ease of use of their site and so on).
One, weirdly the first one I tried, kept coming up top for everything.
And they’re in India, but with worldwide servers, including Cloud Servers (I now love Cloud Servers!)
And they set me up a white label (i.e branded as me, but run fully by them), within a few hours.
I now pay wholesale prices.
Not the cheapest.
But that’s rather the point!
The setup cost was zilch, zero, nada.
Well, on the face of it, yes.
But here’s their thinking.
Charge more + move fast + offer a good service = a better business.
You’ll also attract serious clients.
(Example - most of my courses are $2,000 apiece. That keeps away the dreamers, the time wasters.
When I was latterly with Ud**y, I could spend 12 hours a day just answering questions from people who couldn’t be bothered to actually take the course, but still expected instant automatic success.
Now, I control the price and I can happily offer thousands and thousands of dollars worth of courses to people who are serious about earning an extra $1,000 a month.
Putting $20 a month (or $60 a year) from your pocket into mine really concentrates the mind (click here for details of that)
- it MAKES YOU take action and study the courses that interest you
- and makes you look at the other courses, getting an idea of then successfully working a business model that you probably wouldn’t have considered otherwise.
Fascinating, isn’t it?).
So, anyway, I now have my own hosting company.
I don’t know whether it will be successful or not.
Time alone will tell.
But, so far, so good!
I’ll, of course, update you on progress - and as I prove what I suspect will happen, I’ll open it up so that you can copy what I do successfully - and you’ll avoid the mistakes that I’ll inevitably make (like the stupid original domain name I bought for use with it … sigh!).