View profile

Thursday: Would An Extra $1,000 A Month Help You?

Revue
 
Is Your Website Losing You Business? Are you aware that you can actually decrease your number of sale
 

Would An Extra $1,000 A Month Help You?

July 19 · Issue #11 · View online
INVEST IN YOURSELF: Over $100,000 of courses. You only pay $50/month or $300/year for full access. https://www.tetmo.com/p/all/

Is Your Website Losing You Business?
Are you aware that you can actually decrease your number of sales by offering too many different products or services on one website?
For example, your one website could provide SEO advice, Facebook page services, and a website building service. 
A customer could then visit your website with the intention of having a professional Facebook page built and end up not taking advantage of your Facebook page services merely because they see tons of information concerning your SEO advice and website building services.
After leaving your website, that same customer goes to a website that offers just the Facebook services and decides to invest with them.
So you have to ask yourself “What did I do wrong?” 
Well, the problem was that your one website offered too many services and did not cater to the ONE particular service that the customer intended to invest in.
The solution to your problem is just to build “microsites” for each one of your services. 
By doing this, a customer would see only one service being offered and ask themselves “is this the service that I am willing to invest in?”
You might be thinking something along the lines of “What exactly is a microsite?” 
Well, a “microsite” is just a bunch of pages that are all directed toward one specific micro niche.
Another quick point to make is that “micro sites” do more than help spread out different products or services. These sites actually allow you to cater to various groups of customers in a more efficient way.
For example, you could offer accounting services to both businesses and individuals. By creating two different sites, you would be able to handle those two groups of clients better, while also drawing in new customers.
Another valid example would be if you sold information on ways to make money blogging and on traffic generation. You could create one “microsite” for each distinct service.
There are several other reasons why “micro sites” are effective…
1. The customer will tend to perceive you as the expert in the one particular service they want to invest in because they see that you are offering that one specific service. As a result of that, they will be more likely to trust you, which essentially means that they will be more likely to give you their money.
2. Website ranking just got a lot easier. By offering one service on one website your search engine rankings could skyrocket, which is obviously good for business because it inspires trust and allows you to be found more often by more people looking for that one service.
3. “Microsites” keep you from having all of your eggs in one basket. Many unexpected things can happen to one website such as that website becoming unfavored by Google. If you offer 5 services on that one site that could essentially cause problems to your entire business. However, “micro sites” split up all of your professions so that one unexpected problem to one site only affects one area of your business rather than every aspect of your business.
The only so-called “catch” to this “microsite” technique is that you must put out plenty of high-quality content on each website for you to remain at the top of the search engines.
When creating the different websites for your “micro sites” make sure you use domain names that are based on keywords. 
If you own a rather large lawn mowing service in Portland and operate all year, then use a domain name like PortlandLawns.com as opposed to JohnSmithlawns.com. This could allow you rank much higher in the search engines.
You can even add a blog to each one of your “micro sites.” 
Remember, more quality content increases trust, search engine rankings, and the chances of new customers.
The bottom line is that “micro sites” help target specific customers, which is exactly what everyone really needs to keep a business thriving.

Alun

Learn From The Experts
Why a Good Idea Isn't Enough to Carry Your Business | Inc.com
9 Types of Questions to Ask On Your FaceBook Page to Get More Comments
How I Got Cheap Conversions By Using Time On Facebook Ads - YouTube
How I Sold My First App for $1,200 in Two Days
How to Get the First 100 Customers
7 Things Every Entrepreneur Needs to Know About Getting Funded | Inc.com
3 Fears You Need to Overcome to Be Successful
Use This 1 Marketing Tactic If You Want to Double Your Business Overnight
How to Get Found (& Clicked) in YouTube's Search Engine
6 Strategies to Earn Millions in Your First Year of Business
25 Habits of Successful and Extremely Happy People
Why It Doesn't Matter If Your Great Idea Is Already Taken
Where do Successful People find Motivation That Everyone Else is Missing?
Three Ways to Buy an Established Online Business
Popular Ways to Make Passive Income
3 Steps to Buy the Best Domain for Your Website
Did you enjoy this issue?
If you don't want these updates anymore, please unsubscribe here
If you were forwarded this newsletter and you like it, you can subscribe here
Powered by Revue
Alun Hill, Gumpendorfer Str 142, Vienna, Austria, 1060