It seems like every day someone somewhere writes to me trying to sell me some magic solution.
And in nearly every case, as you know, it’s utter tosh (nonsense!).
He’d heard about “Google Penalties” and was understandably concerned.
Here’s how I replied:
There were some stories going around the internet a few years ago that Google would “only list unique content” but they were spread by people with ulterior motives - i.e. to sell you their secret software etc!
As long ago as 2008 Google posted this, on their own blog:
“You can help your fellow webmasters by not perpetuating the myth of duplicate content penalties!”
Genuine bad examples include having the same content multiple times on the same site, of course - but Google even gives examples of where this is acceptable here:
See what I mean?
Ordinary decent people are being scared into never getting going.
They’re told you need to buy this, you need to learn this, you must press this button and that button will blow up your computer.
OK, I exaggerated on the blowing up your computer bit, but you know what I’m getting at here!
You want success.
But do remember, please, that you - and only you - define your own success.
Whether it’s a promotion at work, having your own business, regular travel, whatever - it’s what you want.
If you want success, it’s easy.
You just need to start now.
Not in an hour.
Not next week.
Not after the children leave home.
And ignore those whose sole source of income is selling you rubbish, please.
They’re a scourge on society - and on your bank balance.
And on our sanity.