Bear with me …
This is what, by far, the most profitable businesses are making massive amounts of money with.
And it’s a great “build it once, profit indefinitely” business model.
With no advertising, no billing, no customers to deal with.
Building apps has never been easier.
(bear with me …)
You can now use any one of a number of services to crank out your app – sometimes in just minutes.
And you can offer these apps to local businesses to help them bring in new customers, retain their current customers and increase sales.
You can even create apps for the general public.
People love to hear fairytale stores of successful app developers striking it rich.
In these stories, the developer struggles, overcomes adversity and then create the perfect app, raking in millions.
But those stories are actually the exception, not the rule.
Generally, successful mobile developers make their living releasing new apps on a very regular basis, improving their apps, trying new ideas, failing as often as they succeed, and challenging themselves to do better each time.
Take Stuart Hall, for example.
Stuart has had several very successful apps, but one of his most interesting actually started out as a simple marketing experiment:
“I wanted to build an app in one night, not tell a single person about it and run some experiments on it to see if I could get it to some level of success.”
Hall invested 6 hours into building an app that was based on a short, popular workout program called the 7 Minute Workout.
It was pretty basic, with 12 exercises and descriptions, and a timer that used voice prompt to guide users through the exercises.
After launching the app, he experimented with free downloads, promotion strategies and new features – things you would typically tweak when you release a new app.
But sales stayed flat for weeks.
He tried press releases, promo codes and integrating with Health Kit, a new Apple service for users who wanted to share health and fitness data with other uses.
At the last minute, Apple pulled Health Kit because of a bug.
Nothing seemed to be going right.
Yet in the end, Hall’s app eventually caught fire when he offered it for free.
Sales exploded and reviews exploded.
Based on user feedback, he created a pro version of the app that sold for $1.99.
Over time the app earned him $72,000 in profit (profit!) before being acquired by a company called Wahoo Fitness.
Moral of the story – even if you think your app is a loser, if you believe in it, then don’t give up hope.
Keep tweaking and promoting and you can find success.
Another example: The Hours app was created by Jeremy Olson.
“The Hours” is a time-tracking app for small businesses and freelancers who bill by the hour.
Olson and his team shelved Hours numerous times, thinking it would never be built to the standards they had set.
But after several years and several attempts, they were finally ready to launch.
Olson was an independent developer, but by focusing on marketing the app by writing blog posts, announcements and reaching out to the press,
The Hours eventually become the number one grossing business app in the Apple app store.
Moral of the story – you can be an independent app developer and still succeed in a big way.
Last example: iFart is a whoopie cushion app that makes a variety of fart sounds.
Sounds ridiculous, right?
Who buys such a thing?
Apparently, plenty of people do.
iFart costs $1.99 to download from the Apple app store.
And it brings in as much as $10,000 every single day.
70% of that is pure profit, paid monthly by Apple into his bank account (Apple keeps the rest).
Moral of this story – your crazy idea might not be so crazy after all.
While you may not have considered yourself capable of creating a best selling app, the fact is that anyone with the right idea has the potential to pull in very good money developing and selling apps.
Now, I know that you’re interested, but you also think that it must be hard to create an app.
It’s actually easy.
And I’ll do a “special” email extra tomorrow, Saturday, showing you how - it’s all done online, simply, quickly and easily. (They’re my 3 favorite terms!)
Instead, let’s talk about…